From June 10 to 14, 2026, Biarritz once again came alive to the rhythm of engines, waves, and freedom. For its 15th edition, the Wheels and Waves festival confirmed its status as a must-attend event for all enthusiasts of motorcycles, surfing, art, and ride culture.

In this unique setting between the Atlantic Ocean and Basque roads, DAYTONA 73 was once again on site. More than just a presence, it was a genuine immersion into a world where style, authenticity, and the spirit of adventure are lived every day.

A unique atmosphere between asphalt and sea spray

At Wheels and Waves, every day brings its share of emotions. Between the Punk’s Peak sprints on the heights of Jaizkibel, the El Rollo flat track races, surf sessions at Milady Beach, and Artride exhibitions, the event offers a timeless experience.

In the aisles of the W&W Village, set up at the Cité de l’Océan, exceptional builds, vintage motorcycles, passionate artisans, and creators from around the world come together in a friendly and inspiring atmosphere.

DAYTONA 73, at the heart of the village

Amidst this buzz, our brand presented its spring-summer 2026 collection for men and women on a booth shaped like a khaki green tent canvas, styled after the 1970s American military, guaranteeing a vintage vibe.

From worn leather jackets to motorcycle and surf-inspired t-shirts, we offered a wide selection of items tied to the festival’s theme: ride culture. This was an opportunity to exchange directly with our customers, explain our leather craftsmanship, and share our artistic vision for developing our collections.

Meetings and memories

Wheels and Waves remains above all a human adventure. For five days, riders, builders, artists, surfers, and travelers share a single passion. Conversations continue late into the night, between concerts, exhibitions, and quiet moments facing the ocean.

For DAYTONA 73, this 2026 edition will remain marked by these moments of sharing, this collective energy, and this loyal community that keeps the brand’s spirit alive far beyond the events.

Congratulations to Nicolas on his victory in Dirt Track in the new format of the El Rollo race. He took the win aboard his Royal Enfield (1949 Bullet 350cc) in the pre-1950 category. We will have the chance to share more details about the unique profile of this young Norman who represents our brand over the course of the event.

See you in 2027

Once again, Biarritz delivered on its promises. Wheels and Waves remains that unique place where passion becomes a way of life, where every road leads to a new adventure.

And as always, DAYTONA 73 will continue to offer its collections to ride culture enthusiasts throughout these 5 days by the ocean.