Discover the latest DAYTONA 73 arrivals and refresh your wardrobe with pieces inspired by our signature world of leather, motorcycling, aviation and American heritage. Designed to combine character, authenticity and comfort, each piece reflects our attention to materials and craftsmanship.

Leather Jackets: New Season Essentials

Leather lies at the heart of the DAYTONA 73 identity. Explore our latest men’s leather jackets, available in a range of styles to suit every personality.

From biker jackets and motorcycle jackets to iconic aviator jackets and rock-inspired designs, each piece embodies an authentic, timeless attitude. Lambskin, cowhide, aged or patinated leather: our jackets are made from carefully selected materials designed to develop even more character over time.

A Wardrobe Designed for Everyday Wear

Our latest arrivals go beyond leather. Discover a complete men’s wardrobe designed to fit effortlessly into everyday life, from casual essentials to more refined pieces.

Pair our leather jackets with jeans, a sweatshirt or a T-shirt for a casual look inspired by the world of motorcycling. For a more refined silhouette, combine a shirt or polo with a pair of chinos.

T-Shirts, Sweatshirts, Shirts & Trousers

This season, DAYTONA 73 expands its collection with new men’s ready-to-wear pieces.

Discover our T-shirts and polos, shirts, sweatshirts, trousers and jeans. Everyday essentials revisited through the brand’s signature codes, with graphic details, embroidery and distinctive finishes that make all the difference.

Accessories to Complete Your Look

Because details matter, explore our selection of men’s accessories. Leather belts, leather bags, caps and other accessories naturally complete your outfit.

Discover the Latest DAYTONA 73 Arrivals

Each season, our design team renews and reinterprets the essentials of the men’s wardrobe, creating pieces that stay true to the DAYTONA 73 universe while remaining effortless to wear every day.

Discover the latest men’s arrivals and find the pieces that will elevate your style.