Leather & clothes designer since 1973
DAYTONA 73
Specializing in the creation and manufacture of leather clothing and accessories, the LEGEND 73 group owns several ready-to-wear brands.
Throughout the seasons, we offer a varied wardrobe for men and women: leather jackets, vests, sweatshirts, shirts, pants, skirts, t-shirts and accessories.
Our products are distinguished by the use of high-quality, raw materials in carefully crafted designs. This is the result of proven expertise in the selection of leathers and fabrics, followed by the finishing processes.
Beyond fashion, our clothing reflects a lifestyle based on freedom, authenticity and adventure.
Key dates
1973
The birth of a myth
It was 1973 at the famous Daytona International Speedway when Jarno Saarinen was the first to cross the finish line of the 200 Miles on his yellow 350 TZ. The Finnish rider was the first European to win this legendary race, marking a turning point in the history of motorcycle racing. A legend was born.
A date and a circuit that did not fail to inspire designers of clothing and suits dedicated to motorsports at the time. This is how the Daytona 73 brand was born in the United States that same year, a brand exported to Europe a few years later.
2003
The transmission of a heritage
Passionate about motorsports since their youth, Laurent Bézier and Vincent Chrétien decided in 2003 to continue the DAYTONA 73 adventure by purchasing the brand.
Both leather specialists, they combined their expertise to create collections worthy of the legend. Always seeking novelty and authenticity, they have developed quality products for the men's wardrobe over the years.
2014
Launch of the women's collection
ROSE GARDEN was born from a desire to offer a feminine, bohemian, free wardrobe, punctuated by the group's rich motorcycle/racing influence.
The first collections were quickly launched, demonstrating the brand's place in the fashion world. ROSE GARDEN's promise is to beautify each and every woman around us, dressing them so they feel at home in their bodies and style.
2016
Heading towards digital
The brand has taken a significant step in its development by launching its online store, allowing it to reach a wider customer base and improve its accessibility in the European market. This initiative has allowed the brand to modernize its image and adapt to e-commerce trends, thus consolidating its position in the market.
2020
A complete locker room
While the development of cotton T-shirts came a few years earlier, it was in the 2020s that the design office offered a complete textile range available in several colors. To preserve its image of authenticity, raw materials such as oilcloth, denim, and French terry cotton were favored. The brand is breaking new ground and is no longer solely known for its leather expertise.
“Leather is a noble material that we reinvent every season.
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Reputation through know-how
Renowned for their authentic style and elegance, our jackets are made from quality leathers. This is why we have implemented a quality approach based on our know-how and our thirty years of experience in this field (date of takeover of the brand in 2003).
We therefore work exclusively with trusted partners and are attentive to the origin of the skins rigorously selected in the tanneries.
The cult of historical coins
In each of our collections, you will find characterful pieces with carefully crafted, distinctive cuts that have built the legend of our brand.
Our style office is dedicated to revisiting iconic pieces like flight jackets and biker jackets, which have a real history and are rooted in our culture.
We take a jacket's style and adapt it to current trends. To achieve this, we play around with materials, colors, visuals, zippers, buttons, and other elements to create an original and unique collection worthy of the legend.
