For the first time, Daytona 73 had the pleasure of participating in Pitti Uomo Winter 2025 , one of the most influential and inspiring trade shows in the fashion world. This unmissable event was a unique opportunity for our brand to meet numerous partners, retailers and ready-to-wear enthusiasts, in order to strengthen our presence in France and Europe.

We've had enriching discussions with industry professionals to ensure optimal distribution of our brand in the stores best suited to our universe. We hope our Fall-Winter 2025 collection will delight you and become a staple in your wardrobe.

This new collection will feature new models, inspired by current trends, while remaining faithful to the DNA of Daytona 73. Our iconic pieces will be renewed or perfected to meet your expectations and guarantee an ever more authentic and qualitative style.

We warmly thank everyone we met at this event and look forward to showing you our new products very soon!