Created by enthusiasts for enthusiasts, Daytona 73 embodies a spirit of freedom, authenticity, and craftsmanship. Meet Laurent, the brand's co-founder, who tells us more about its history and vision.

A story of passion and friendship

Laurent, can you tell us about yourself?
I'm Laurent, co-founder of Daytona 73, passionate about motorcycles and fashion. I've always wanted to create a brand that combines style, quality, and freedom. For me, you have to be an active participant in your own life and not be afraid to take risks.

How was Daytona 73 born?
It all began with a friendship and a shared dream: to create a brand that reflected our image, authentic and bold. We wanted to offer clothing that would stand the test of time, made with care, and accessible to all those who share our mindset.

A strong brand DNA

What is your philosophy?
Daytona 73 is more than a brand, it's a state of mind. We believe in:
- Authenticity: creating sincere pieces, designed to last.
- Simplicity: getting to the point, away from artifice.
- Sharing: enjoying life, encounters, adventure.

What values ​​do you want to convey through your creations?
We pride ourselves on quality. Our clothes are made to last, with carefully selected materials and timeless cuts. More than a style, it's a true art of living: passion, confidence, and freedom.

How would you describe the Daytona 73 man?
He's a free spirit, curious, and passionate. He doesn't follow trends; he forges his own path. He loves authenticity and adventure, and seeks out clothes that tell a story and accompany him every day.

Iconic and timeless products

What is the iconic product of Daytona 73?
The leather jacket, without hesitation. The Mythic or the Bishop , for example, are a symbol of freedom, inspired by the world of motorcycles and travel. Robust, stylish, and timeless, they are made to last.

Your favorite pieces?
It's hard to choose! But besides the leather jacket, I would say:
- Our pants with modern cuts and innovative fabrics: the Adare and Roanoke cargo pants.
- I wear our military-inspired overshirts almost every day. Our best-seller and my favorite remains the Melhart overshirt .

What makes Daytona 73 different from other brands?
We don't chase trends. We create timeless pieces, designed for those who live their passion to the fullest. Our customers make the difference, through their loyalty and commitment to our products. Our products remain excellent value for money in the leather market.

A responsible and forward-looking commitment

How do you integrate sustainability into your designs?
We take a thoughtful and sincere approach, without resorting to excessive marketing.
- Use of LWG certified leather , respectful of environmental standards.
- Factories partially powered by solar energy, to limit our carbon footprint, respecting European REACH standards.

Where do you see Daytona 73 in five years?
We move forward with passion and ambition. The goal is to continue growing, explore new markets, and develop strategic partnerships. But above all, to maintain our authenticity and stay true to our values.

The Daytona 73 Experience and its Community

What feedback do customers have? Any memorable stories?
The reviews are very encouraging! An incredible anecdote: one customer owns more than 50 Daytona 73 jackets! We've also had the chance to dress Vin Diesel and Jeremy Renner, a great recognition of our style and quality.

A message for the Daytona 73 community?
A huge THANK YOU to all those who follow and support us. It's thanks to you that the Daytona 73 adventure continues to grow. We still have some great surprises in store for you... See you on the road!