Presentation

Can you introduce yourself in a few words?
Well, this time I'm the one behind the questionnaire... and asking myself the questions! I'm in charge of web marketing and the website at Daytona 73. My role is to bring the brand to life online: updating the site, organizing advertising campaigns on Instagram, Facebook and Google, sending newsletters, analyzing the site's performance - in short, the digital side of things.

The daily job

What do you like most about your position?
Diversity! One day I'm working on an article about men's leather jackets , another on a campaign for the new Spring/Summer 2025 collection , another on caps ... there's always a new product or a new angle to explore.

What does a typical day look like for you?
I often start by checking the figures (traffic, sales, trends), then I plan the content: newsletter about new textiles , updating product pages, preparing promotions, like the low prices at the moment... And there are always the little unforeseen events to manage, like an urgent online release or an error to correct.

Your favorite project you worked on at Daytona 73?
The website redesign: we redesigned the navigation, visuals, and product sheets—especially those for leather jackets—to better reflect the Daytona 73 spirit, and above all, to best meet the expectations and demands of our customers!

Product side

Which Daytona 73 product do you think best represents the brand?
I would say the Gafino jacket , and in general, all biker jackets. It's a true classic, timeless, well-made, and a perfect reflection of the brand's DNA.

A product not to be forgotten?
Our women's collection !! Rose Garden offers a whole range of leather jackets, from simple and colorful cuts to more elaborate cuts, you're sure to find the one that suits you.

A product you often recommend to new customers?
I'll stay on the women's side, the Olympe jacket is the perfect jacket, it comes in 15 colors, it's impossible not to find what you're looking for!

More personal

Outside of work, what are you passionate about?
Fashion is at the heart of my passions but I love to travel whenever I can, listen to music and discover everything there is to discover.

Any advice for those who want to get into web marketing?
You have to love learning as you go: testing, analyzing, adjusting. Nothing is set in stone.

A quick word for the Daytona 73 community?
Thank you for being here, for bringing the brand to life, and for sharing your feedback. We're listening, and it's thanks to you that we continue to grow.